001 — History
The Standard-Bearer
of a Bold Africa
Born in Pikine, the vibrant suburb of Dakar, Senegal, SOLMA is more than just a fashion brand — it is a movement, a statement. In the lively streets of Tally Bou Mak and the bustling stalls of the Zinc market, creativity meets resourcefulness, giving rise to a unique energy. Founded in 2014 by visionary artist N Jah, SOLMA pays homage to that energy: an unapologetically bold Africa that reinterprets the world with courage and striking authenticity.
SOLMA — “carry me” in Wolof — transcends clothing to become an invitation to discovery, sharing, and collaboration. Through each piece, the brand tells the story of a continent in renaissance, where tradition and modernity weave together in a vibrant, harmonious dance.
- 2014
- Founded
- Pikine · Dakar
- Roots
- London
- Now based
- “Carry me”
- SOLMA, in Wolof
The Founder
N Jah
A visionary artist, N Jah founded SOLMA in 2014 in the streets of Pikine. He channels the energy of his neighbourhood into a brand that reinterprets the codes of luxury with meaning, history, and a piece of himself.
At the centre of his philosophy is a “virtuous circle”: he sees each SOLMA creation as an opportunity to transform lives and support communities — fashion as a means, never an end.
003 — In the press
Read about SOLMA
From Senegal to the World
At SOLMA's heart lies a clear vision: building cultural bridges. Each collection is an open letter, a dialogue between Senegal and the rest of the world. By reimagining Western urban silhouettes with an aesthetic rooted in Senegalese patterns, colors, and textures, the brand creates a unique language. It is a tribute to Teranga, Senegal's legendary hospitality, inviting the world to enter, sit, and share.
Senegal, with its contrasts and vitality, serves as both muse and manifesto. Pikine, the iconic suburb where anything seems possible despite the challenges, reflects SOLMA's philosophy: transforming the ordinary into the extraordinary. But SOLMA's vision extends far beyond Senegal's borders. Inspired by African icons, the brand aligns itself with creators redefining luxury by infusing it with meaning, history, and a piece of themselves.
An Unapologetic Africa on the Global Stage
SOLMA's ambition is clear: to become the first iconic African brand, a name that resonates on Fashion Week runways and the streets of Dakar alike. But more than that, SOLMA seeks to be the voice of a redefined Africa — an Africa that doesn't apologize but inspires.
Every collection is a manifesto of the “African Awakening,” a commitment to reclaiming narratives, producing locally, and offering the world an African lens. It envisions an Africa at peace with itself and others, building together. Beyond stereotypes, SOLMA presents a bold vision where modernity and tradition engage in dialogue. The slogan “From Senegal to the World” embodies this openness and ambition.
Ethical Production, Local Impact
SOLMA's mission extends beyond fashion. From its inception, the brand has supported local initiatives, aspiring to achieve 100% African production. Each piece becomes the result of collaboration with local artisans, workshops, and communities, infused with their expertise and spirit.
In a world of overconsumption, SOLMA chooses responsibility. The brand is committed to ethical production that respects both resources and people while showcasing African talent. This dedication reflects the “virtuous circle” championed by N Jah, seeing each SOLMA creation as an opportunity to transform lives and support communities.
A Vision Beyond Borders
SOLMA doesn't just dream; it makes its ambitions a reality. Since 2014, the brand has captured hearts in Senegal and beyond — and today calls London home, its base for reaching the rest of the world. Now, it is poised to take the next step: a global presence, bold collaborations, and influence far beyond the fashion world.
In an era hungry for meaning and authenticity, SOLMA represents an Africa proud of its history, expressing itself with strength and inspiring with its courage. Wearing SOLMA is not merely adopting a style; it is embracing a mindset, celebrating a heritage, and championing a vision. SOLMA embodies an Africa on the move — creative, ambitious, and radiant.
002 — The London chapter
From Senegal to London
SOLMA is now based in London — its window onto the world. From Dakar's markets to the city's streets, the same energy travels: bold, proud, and unmistakably African.
The SOLMA Show
Each year the maison turns a runway into a gesture — fashion with a mission. The proceeds fund access to education for the youth of Pikine.